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You can purchase early or reserved American Express Broadway tickets through a partnership with ticketmaster.com. Pre-sale tickets let you buy before tickets are available to the public, and Preferred Seating is a separate pool of tickets reserved during the normal sale period. They’re available to most Amex credit cards. Debit cards are not eligible.
You can also redeem your Amex reward points toward your Broadway tickets purchase. Points are worth 0.5 cents each this way, redeemable in increments of 2,000. And there’s the Platinum Concierge Service, where Amex Platinum cardholders can have Amex employees purchase tickets for them right when they go on sale.
Here’s how to get American Express Broadway tickets:
- Preferred Seating:
American Express sets aside a block of seats at popular Broadway shows. Amex guarantees the show’s producers it will sell its full allotment or buy any that go unpurchased. - Preferred Seating Code:You need this to purchase preferred seats through ticketmaster.com. The code is the 10-digit customer service phone number on the back of your card.
- Pre-Sale Seats:
Amex cardholders can buy tickets to certain events before they go on sale to everyone else. No code is required to make a purchase on the ticketmaster.com pre-sales page, but you have to check out with an American Express card. - Eligible Cards:
Anyone with an American Express credit card is eligible for pre-sale tickets and most Amex credit cards offer Preferred Seating. You cannot use a debit card, though. - Use your points:
When purchasing tickets at ticketmaster.com, you can use your Amex rewards points for 0.5 cents each in increments of 2000. You can check how many points you have on the site, but you’ll need to use your 4-digit security code for verification. - Platinum Card Concierge:
American Express Platinum cardholders have access to 24/7 assistance with tasks of all types. This could include purchasing Broadway tickets on your behalf as soon as they go on sale. Call (800) 525-3355 and press 2 to reach the concierge. There’s no charge for the service. But you’re responsible for any purchases you authorize the concierge to make.
If you don’t yet have an Amex card and you’re just looking for discounted Broadway tickets, there are a few other methods you can use. For example, there are discount sites like CheapTickets and BroadwayBox. You can also go to a TKTS Discount Booth in New York City, where you can get cheap tickets on same-day and next-day performances. And there are many other discount sellers, too – shop around for the best prices.

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