There are many reasons why your Dillard's Store Card application would be denied, from a too low credit score to them simply not being able to verify your identity. In any case, Wells Fargo will always give you the reason behind the rejection. If what they said isn't clear enough, you can always give Wells Fargo customer service a call at 1-800-643-8278 to sort this out.
Were you flat out rejected? That doesn't sound like a reason for rejection. Usually personal info verification would just delay the process, and rejections are for things like credit or income. If I were you, I'd just give them a call at 800-643-8278.
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