Starting a co-branded credit card program for your organization is no small matter. For one thing, it only makes sense if your organization is large enough and a credit card would actually help the organization achieve its main objectives, whether that’s increasing revenue, charitable donations or customer/member loyalty.
Assuming that’s the case, you will need to partner with a bank to determine the card’s terms and actually issue it to consumers. In that regard, it’s best to start with financial institutions with which you already have a business relationship.
You may also want to find a consultant who has experience with co-branded credit cards for help developing your budget, goals and benchmarks for evaluating progress.
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