From a fundamental (crunching all the available numbers and making a forecast) viewpoint, you can select any or all of the factors you mentioned. From a technical view, technicians could care less about any of these factors. They use an entirely different set of metrics such as trading patterns and volume.
There are several very healthy utility companies in the marketplace. Their balance sheets are all stronger than Amazon's, but they trade at a much lower P/E. So which is healthier? You might go back and look at the legacy of Enron. Enron showed good EPS, at least on the surface and had a great P/E. The trouble was, the numbers were all smoke and vapor. See what happened to Enron shareholders when the party ended. But the charts warned investors long before the lights went out that something was awry, so P/E, P/B and EPS were all for naught as there really were no EPS.
From a long career in the financial services industry, I'd ask you to take one or two of your favorite stocks and look at the research reports (fundamentalists) and earnings projections. Find a wide disparity? Didn't think so. So how much value can you put in earnings numbers when everyone's are the same? That's why I'd much rather see the trading patterns of stocks rather than reading research reports. I did a lot of that early in my career and in hindsight, could have spent the time more profitably studying other parts of the market.
If you can find a copy, read Tom Dorsey's Point and Figure Charting. You may find it useful.
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