Amazon points are worth 1 cent each, on average. For example, 10,000 Amazon points have a dollar value of roughly $100. As a result, Amazon points are more valuable than the average superstore's rewards points, which are valued at 0.93 cent each.
The exact value of Amazon points ultimately depends on how they are redeemed. They have the most value when used for store credit, but there are other options. The easiest way to calculate the value of Amazon points for any redemption method is to determine the dollar value of what you're redeeming for, minus any taxes and fees that you'll still have to pay, and then divide that amount by the number of points you're required to redeem. For your convenience, here's the formula for Amazon points:
Dollar Value of Redemption Item / Number of Amazon Points Needed = Amazon Point Value
How to Earn More Amazon Points
It’s important to remember that while you can’t change the redemption values of Amazon points, you can increase the rate at which you earn them. One of the best ways to increase the number of Amazon points that you earn is to apply for either the Amazon Visa or the Amazon Store Credit Card.
Amazon Points vs. The Competition
Target and Costco provide rewards in the form of cash back. To make comparison simpler for shoppers, we translated cash back rewards to points at a 1:1 ratio.
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