Choice points are worth 0.77 cents each, on average. That means 10,000 Choice points have a value of about $77. Plus, Choice points are less valuable than the average hotel points, which are worth roughly 0.95 cents each.
It's important to remember that the value of Choice points depends on how they are redeemed. They have the most value when used for Choice Privileges hotel reservations. You can easily calculate the value of Choice points for any redemption method, though. Just divide the dollar value of the redemption item by the number of points needed.
How to Earn More Choice Points
One of the best ways to increase the number of Choice points that you earn is to apply for a Choice credit card. That can also help you reach a higher status tier in the Choice Privileges, further boosting your earning potential.
Choice Points vs. The Competition
How to Calculate the Value of Choice Points
The easiest way to calculate the value of Choice points is to determine the dollar value of what you're redeeming for, minus any taxes and fees that you'll still have to pay, and then divide that amount by the number of points you're required to redeem. For your convenience, here's the formula:
Dollar Value of Redemption Item / Number of Choice Points Needed = Choice Point Value
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