I run a small tutoring business with regular clients. What is the best way I could advertise (cost-efficiently) to spread the word? I hired a couple of people from Craigslist to help me tutor in easier subjects, but I want to know how I can reach better potential tutors and students.

I run a small tutoring business with regular clients. What is the best way I could advertise (cost-efficiently) to spread the word?

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I hired a couple of people from Craigslist to help me tutor in easier subjects, but I want to know how I can reach better potential tutors and students.

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Kathryn B. Hauer, CERTIFIED FINANCIAL PLANNER (TM)

@KathrynHauer • 01/10/16 This answer was first published on 01/10/16. For the most current information about a financial product, you should always check and confirm accuracy with the offering financial institution. Editorial and user-generated content is not provided, reviewed or endorsed by any company.

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Hi! I love teaching too – you are helping so many people with your services, and getting the word out so that you can help more people is so important. Word of mouth/ referrals and Craigslist are great ways to advertise for little cost and to find both clients and good tutors. Here are some other ideas – some are more oriented to finding clients, but several will also help you connect with top-notch tutors:

1. Visit your local chamber of commerce and let them know what you do.

2. Check with the local library to see if they can connect you with potential clients. You could offer to do a free seminar there if the subjects you teach lend themselves to something like that.

3. See if your local newspaper will do an article about you and your services and how you’ve helped people – contact the paper and ask for the community desk.

4. I am not sure if you are geared toward tutoring adults, college students, or kids, but if your business serves students, you would want to connect with the public and private schools and colleges. Call, email or write to principals, deans, department heads, school student employment offices, and any other school-related connection you can think of. If you teach adults, connect with community groups in your area.

5. You probably already have a website, but if not, create one.

6. Consider tweeting on Twitter to connect with clients and tutors

7. If you have an I-Wanta in your town, consider advertising there.

Hopefully these ideas will help get the word out about your great services. Best wishes and thanks for writing!

Kathryn Hauer, EA, CFP®

Admitted to practice before the IRS

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