2019 Back-to-School Shopping Survey
Back-to-school season can be a bummer – not just for students, but for parents and their wallets, too. From binders and bookbags to tablets, computers and the latest clothes, there’s a lot to buy. So it’s no wonder back-to-school shoppers spend about about $81 billion per year, according to the National Retail Federation. And while there are lots of savings opportunities, deal-hunting can be stressful in its own right.
To gauge people’s feelings about back-to-school shopping, and thus learn more about the state of family finances, WalletHub conducted a nationally representative online survey of parents with kids in school. We asked about everything from their favorite back-to-school stores to whether back-to-school shopping is worth going into debt for. You can find the complete results in the infographic below.
- WalletHub’s survey found that 3X more dads than moms believe their child will have a credit card in their pocket on the first day of school; why do you think that is?
- Why do you think most moms say kids should get their first credit card at the age of 21, while dads say it should be 18?
- Why do you think dads are more likely than moms to say that their kids’ education is worth going into debt for?
Full Details Overall
|What are you most worried about after your kids graduate college?|
|Starting a family||6%|
|Do kids who attend private school have an advantage?|
|Should students be paid for good grades?|
|Is kids’ education worth going into debt for?|
|Would you pay extra to have an armed security guard at your kids’ school?|
|At what age should kids get their first credit card?|
|Do you expect to spend more, less or the same amount this back-to-school shopping season vs. last year?|
|Same as last year||47%|
|More than last year||36%|
|Less than last year||17%|
|Would you apply for a new credit card to save 5% on back-to-school shopping?|
|Which personal finance topic does the average person need to go back to school for the most?|
|Mortgages & Loans||5%|
|How do you decide when to do your back-to-school shopping?|
|When I See Good Deals Advertised||59%|
|When it’s Convenient||14%|
|Based on Sales Tax Holidays||12%|
|What is the best place to do back-to-school shopping?|
|Dollar Tree / Dollar General||5%|
|Do you think that back-to-school deals truly exist anymore, or is they're just a gimmick?|
|Yes, they still exist.||64%|
|No, they’re just a gimmick.||36%|
|What back-to-school deals are you most looking forward to this year?|
|Will your child have a credit card in his or her pocket on the first day of school?|
Note: Percentages may not total 100% due to rounding.
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