2019 Holiday Shopping Survey
WalletHub conducted a nationally representative survey of American consumers to see what people are planning to buy this holiday season, how much they’re going to spend, debt and more. You can find the results in the following infographic.
Ask the Experts
For advice and insight, we asked a panel of experts to share their thoughts on the following key questions:
- 6 in 10 people say they’re better off financially than last year - is that higher or lower than you would have thought, and what do you think it will be next year?
- Why do you think only 1 in 6 people plan to apply for a new credit card for holiday shopping? Is everyone else missing out?
- 60% of people say they’ll pay for their holiday purchases in full by the due date - do you think the real figure will be that high?
- Do you agree with the 51% of people who say Black Friday deals are nothing special?
Full Details Overall
|How will your holiday spending in 2019 compare to 2018?|
|Spend the same||56%|
|Does your money management from the past year deserve a gift or a lump of coal?|
|Lump of coal||28%|
|How long will it take you to pay off your holiday-related credit card balance(s)?|
|I will pay my balance(s) in full by the due date(s).||58%|
|I will still have a holiday-related credit card balance after January.||23%|
|My holiday balance(s) will be paid off by New Year’s day.||19%|
|Are Black Friday deals anything special compared to deals throughout the rest of the year?|
|What type of present do you want most this holiday season?|
|Electronics (e.g. computer or cell phone)||30%|
|Books / eBooks||8%|
|Furniture / Appliances||7%|
|Which of the following would you pay extra for this holiday season? (select all that apply)|
|Peace and quiet||49%|
|No Trump tweets||30%|
|Friendly customer service||26%|
|More Trump tweets||6%|
|Is Santa more or less generous now than he was when you were young?|
|Less generous now||36%|
|More generous now||35%|
|Same level of generosity||29%|
|Do last-minute holiday shoppers buy bad gifts?|
|Do you still have debt from last holiday season?|
Note: Percentages may not total 100% due to rounding.
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