2018 Holiday Shopping Survey
WalletHub conducted a nationally representative survey of American consumers to see what people are planning to buy this holiday season, how much they’re going to spend, how they’re going to pay and more. You can find the results in the following infographic.
Ask the Experts
For advice and insight, we asked a panel of experts to share their thoughts on the following key questions:
- 6 in 10 people say they’re better off financially than last year - is that higher or lower than you would have thought, and what do you think it will be next year?
- Why do you think only 1 in 6 people plan to apply for a new credit card for holiday shopping? Is everyone else missing out?
- 60% of people say they’ll pay for their holiday purchases in full by the due date - do you think the real figure will be that high?
- Do you agree with the 51% of people who say Black Friday deals are nothing special?
Full Details Overall
|Do you plan to apply for a new credit card this holiday season?|
|How much do you expect to spend on holiday-related items? (for the rest of 2018) - intervals|
|$100 or less||19%|
|Are you planning on spending more this holiday season than last year?|
|How long will it take you to pay off your holiday-related credit card balance(s)?|
|I will pay my balance(s) in full by the due date(s).||60%|
|I will still have a holiday-related credit card balance after January.||22%|
|My holiday balance(s) will be paid off by New Year’s day.||18%|
|Are Black Friday deals anything special compared to deals throughout the rest of the year?|
|What type of present do you want most this holiday season?|
|Electronics (e.g. computer or cell phone)||31%|
|Books / eBooks||9%|
|Furniture / Appliances||8%|
|Which of the following would you pay extra for this holiday season? (select all that apply)|
|Peace and quiet||47%|
|No Trump tweets||29%|
|Friendly customer service||27%|
|More Trump tweets||6%|
|Are you better off financially than you were last holiday season?|
|Is holiday shopping worth going into debt for?|
|Which are you more likely to donate money to this holiday season?|
|I’m not donating||24%|
|Health & Hunger||15%|
|Political party / organization||5%|
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