The 2018 Winter Olympics in PyeongChang, South Korea won’t be all fun and games. Countless dreams are on the line, not to mention billions of dollars and national pride. Plus, after finishing fourth in the gold-medal count in 2014, Team USA is seeking Winter Olympics payback, armed with the largest squad in the history of the Winter Games.
But medal envy isn’t the only holdover from 2014. Russia and global conflict are still big themes four years after the Olympic community left Sochi’s seaside slopes. The simmering political soap opera between Russia and the United States has gotten hotter. Russia will not be formally represented in PyeongChang due to a massive doping scandal. And security is once again a major concern, considering the host’s hostile northern neighbor. So let’s just hope NBCUniversal’s record 2,400+ hours of coverage showcase nothing but good sportsmanship and fair competition.
To help you prepare for the 2018 Winter Games in PyeongChang, WalletHub put together a world-class collection of Winter Olympics fun facts. You can check them out in the infographic below. Following that, you’ll find our Ask the Experts Q&A, where our guest panel gives their insights on a variety of issues related to the 2018 Games.
To learn more about the Winter Olympics, from the action on the snow and ice to the business behind the scenes, WalletHub posed the following questions to a panel of experts on advertising, sports business and politics. Check out their bios and responses below.
- How has the process of hosting major sporting events changed?
- What is the ROI for hosting the Olympics?
- Does mega-event advertising pay off?
- How do the Olympics impact tourism and retail spending?
- Which companies will be the biggest winners in PyeongChang?
- Does participation in the Olympics impact earning potential?