Do Not Sell My Personal Information
Our customers are our main priority at WalletHub and we feel it is important to explain in detail why you will see a “Do Not Sell” link on WalletHub’s webpages and mobile app, what selling personal information really means under the California Consumer Privacy Act (CCPA), and why information that directly identifies you will never be sold. Furthermore, you will learn what happens if you instruct WalletHub not to sell your information.
Why Does WalletHub Have a “Do Not Sell” Option?
WalletHub includes a “Do Not Sell” link on its webpages and mobile applications in accordance with the CCPA, California’s new consumer protection law. The “Do Not Sell My Personal Information” link is there to inform you of your right under the law to opt out of having information about you sold to third parties.
How Does the CCPA Define “Sell” and “Personal Information”?
The CCPA’s definition of “personal information” extends beyond direct identifiers such as your name and Social Security number to include things that may indirectly identify you, such as an IP address, web cookie or beacon, or device ID.
The CCPA’s definition of the word “sell” extends beyond simply exchanging personal information for money, to include anything of value received in return for the information. There are, however, exceptions for service providers that are contractually unable to use the personal information for anything but the specific service being provided and for consumers who direct WalletHub to share the information.
Does WalletHub “Sell” My Personal Information?
WalletHub does, however, engage in digital analytics and advertising – activities that may constitute the “sale” of “personal information” under the broad definitions of those terms in the CCPA. For example, cookies, tags, beacons and other tracking tools may be placed on a user’s browser or device to facilitate advertisements based on a user’s browsing history.
WalletHub will make efforts to contractually ensure that third-party service providers cannot use any personal information shared for these purposes for any other reason. When that is possible, such information sharing will not be classified as a sale, and selecting the “Do Not Sell” option will not apply to this information. However, we cannot always control how such identifiers are used by some third-parties and when that is the case, we will treat shared information as if it had been sold.
What Happens If You Ask WalletHub Not to “Sell” Your Personal Information?
If a customer asks WalletHub not to sell his or her personal information, WalletHub will attempt to prevent additional disclosure of identifiers covered by the CCPA with any third-parties, except for covered exemptions, such as for eligible service providers and customer requests.
The manner in which a customer’s “Do Not Sell” request is logged and adhered to over time depends on where the customer makes the request and whether they are logged in at the time. Logged-out requests will apply only to the specific WalletHub website or app you made the request with and will only work if your browser allows cookies. Furthermore, if you make a “Do Not Sell” request and later clear your browser’s cookies or the cookies expire, the request will be lost.
If you make a “Do Not Sell” request while logged in to a WalletHub website or app, we will attempt to honor the request whenever you are using a WalletHub website or app in the future. However, a logged-in request will not apply when you are using a site or app while logged in. We will also attempt to apply the “Do Not Sell” decision to the particular WalletHub website or app to which you are logged in when making the request, in addition to your WalletHub account overall, but this will not work if your browser does not accept cookies or you clear your browser or device data.
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