Lovesick shoppers shell out more than $23.9 billion in Cupid’s name each year. That makes Valentine’s Day the third-priciest holiday on the calendar for U.S. consumers. But love might not be the only motivator. Roughly 36% of people expect their Valentine to spend at least $50 on a gift, according to WalletHub’s 2022 Valentine’s Day Survey. 54% of people would also break up with their significant other if he or she spent irresponsibly, so fear is a factor, too.
Whether you love or loathe this holiday, there’s no denying St. Valentine’s impact on our wallets. With that in mind, WalletHub examined V-Day from all angles to help people embrace their loving feelings without hurting their finances. At the very least, seeing what people do (or don’t do) in the name of love should make the day a bit more enjoyable.
The infographic below is filled with interesting facts about Valentine’s Day, with stats covering everything from holiday gift giving to the ways in which money problems can affect romantic relationships. You can also check out the Valentine’s Day Q&A that follows to see what our panel of experts have to say about the holiday’s financial foundation.
Top 6 Valentine’s Day Facts for 2022:
- $23.9 Billion: Total Valentine’s Day spending projected for 2022 ($175.41 per person celebrating).
- $235 vs. $119: Men will spend almost twice as much as women, on average, for Valentine’s Day 2022.
- $10.7 Billion: Amount Americans will spend on jewelry ($6.2B), flowers ($2.3B) and candy ($2.2B).
- 26%: Share of marriages that begin online.
- 33%: Overall online dating activity increase across the US between February 1 and February 14.
- 58%: Share of Americans who say that romantic gestures are more important to them now than they were pre-pandemic.
We posed the following questions to a panel of leading consumer studies scholars. You can find their bios and responses below.
- What tips do you have for celebrating Valentine’s Day on a budget?
- What are the biggest Valentine’s Day money-wasters?
- What money saving tips do you have for people planning to travel on Valentine’s Day?
- Do you believe Valentine’s Day has become too commercialized?
- To what extent do you think the impact of the pandemic will prompt people to reconsider their priorities this Valentine’s Day?