American Family is better than The General overall, per WalletHub’s grading criteria. American Family beats The General in terms of the types of insurance policies available (The General only offers car insurance), as well as when it comes to cost, transparency, and the number of discounts offered.
Below, you can learn more about how The General and American Family Insurance stack up against one another.
Compare American Family Insurance vs. The General
- Types of Insurance: American Family beats The General
- Cost: American Family beats The General
- Discounts: American Family beats The General
- NAIC Rating: The General beats American Family
- J.D. Power Rating: American Family beats The General
American Family has a solid rating from J.D. Power, while The General has not yet earned a rating from the organization. The General, on the other hand, has a higher consumer review score on WalletHub and a better customer satisfaction rating with the National Association of Insurance Commissioners (NAIC).
However, both American Family and The General have received more than the average number of complaints for typical insurers their size, according to the NAIC. Complaints about American Family are mostly about its claims-handling process, including unexpected denials and unsatisfactory settlement offers. Complaints about The General tend to highlight problems with receiving claims payments.
Still, American Family is on strong financial footing, as it is in good standing with leading credit rating agencies like A.M. Best, S&P, and Moody’s Investors Service. American Family’s good scores are reflections of the company’s financial strength and claims-paying ability. The General, on the other hand, has not yet received any scores from these organizations.
Ultimately, American Family is better than The General when it comes to attracting customers, too. American Family sold 2.3% of all private-passenger car insurance policies written in 2019, making it the ninth-largest car insurance provider in the country, according to the Insurance Information Institute. The General wasn’t among the top 10 auto insurance providers in 2019.
American Family Insurance vs. The General: Customer Satisfaction Ratings
|NAIC Complaint Index
|J.D. Power Rating
The NAIC Complaint Index is calculated by dividing a company’s number of complaints by its share of market premiums. The average is always 1.00, and both The General and American Family Insurance exceed that benchmark.
To learn more about what sets these two companies apart, check out WalletHub’s full The General review
and American Family review