2015’s Best & Worst Retailers for Cyber Week
Black Friday has ended, but the savings continue. If you missed the first round of holiday bargains or caught a second shopping wind, America’s retailers are doing an encore of sales promotions online — and not just on Cyber Monday but all week long.
Meanwhile, our analysts at WalletHub were busy crunching the numbers to find the stores with the most generous Cyber Week discounts. We sifted through more than 3,000 deals from 30 of the largest U.S. retailers to see who’s advertising the highest percentage markdowns in various product categories such as “Jewelry,” “Toys” and “Appliances.”
You can check out the results below and read how we separated the good retailers from the naughty ones in our methodology. Plus, get brilliant shopping wisdom from our retail experts to help you get the biggest bang for your buck. Happy deal hunting!
Average % Discount by Retailer
|Office Depot and OfficeMax||32.4%|
|Toys "R" Us||30.3%|
Black Friday Discount
Cyber Week Discount
*4 out of 9 products have a bigger discount during Cyber Week than on Black Friday. The “Normal Discount” period spans Aug. 15 to Oct. 31.
Average % Discount by Major Category for Main Retailers
Apparel & Accessories
Computers & Phones
Consumer Packaged Goods
|Office Depot and OfficeMax||N/A||17.97%||39.53%||N/A||N/A||25.75%|
|Toys "R" Us||50.00%||35.15%||32.68%||N/A||31.98%||N/A|
Books, Movies & Music
Video Games (Software Only)
All Other Product Categories
|Office Depot and OfficeMax||40.85%||N/A||N/A||N/A||23.48%|
|Toys "R" Us||25.42%||N/A||N/A||26.04%||25.82%|
Did Black Friday leave you with an even bigger appetite for savings? Heed the advice from our retail experts to help you learn which types of bargains are worth pursuing and keep your holiday budget in check. Click on the experts’ profiles to read their bios and thoughts on the following key questions:
- How can consumers distinguish between real Cyber Week deals and marketing traps?
- How can consumers protect themselves from overspending on Cyber Week?
- Which day do you believe people get the best deals: Black Friday, Cyber Monday or another day? Why?
- What are some tips for maximizing bargains on Cyber Week?
- What types of products are better to buy on Cyber Week versus Black Friday?
To identify the best retailers for Cyber Week 2015, WalletHub’s analysts surveyed 3,128 deals posted either on the most current Cyber Week ad scans or on the websites of 30 of the biggest U.S. retailers then calculated the average discount that each retailer offers for Cyber Week.
For each item, we weighted the average discount based on its pre-discounted price in order to give more credit to the retailers that are marking down higher-ticket items. Our sample of deals includes only items with discounted prices of at least $20 and excludes those that did not have a calculable percentage discount.
We then organized the deals into 11 product categories such as “Apparel & Accessories,” “Consumer Electronics” and “Video Games.” When calculating the average savings for each category, we took into account only the retailers offering at least 15 discounted items in that particular category.
Our sample of retailers include the following:
- Best Buy
- CVS Pharmacy
- Dell Home
- Gander Mountain
- Office Depot and OfficeMax
- Sam's Club
- Sports Authority
- Toys "R" Us
Source: Data used to create these rankings were obtained from retailers’ websites and BlackFriday.com.
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