Root Insurance Company

Root reimagines the services people need so that they serve them better. Using data, technology, and rapid innovation, they create products and experiences that are fair, easy, personal, and affordable. They started by tackling the archaic car insurance industry. Through data and technology, they base rates on how people actually drive. The result is a more fair, more affordable, and much easier experience—thanks to it all being in an app. These same principles allow them to reimagine even more of the everyday services you need, like renters insurance. Seamless, affordable coverage for the things you value most—that’s what they deliver.