DrivePlus points are worth 1 cent each, on average. For example, 10,000 DrivePlus points have a dollar value of roughly $100. As a result, DrivePlus points are worth less than the average car company's rewards points, which are valued at 1.04 cent each.
The exact value of DrivePlus points ultimately depends on how they are redeemed. They have the most value when used for store credit, but there are other options. The easiest way to calculate the value of DrivePlus points for any redemption method is to determine the dollar value of what you're redeeming for, minus any taxes and fees that you'll still have to pay, and then divide that amount by the number of points you're required to redeem. For your convenience, here's the formula for DrivePlus points:
Dollar Value of Redemption Item / Number of DrivePlus Points Needed = DrivePlus Point Value
How to Earn More DrivePlus Points
It's important to remember that while you can't change the redemption values of DrivePlus points, you can increase the rate at which you earn them. One of the best ways to increase the number of DrivePlus points that you earn is to apply for the Chrysler Credit Card.
DrivePlus Points vs. The Competition