PURE Insurance stands for Privilege Underwriters Reciprocal Exchange Insurance. It is a property and casualty insurer specializing in coverage for customers with a high-net worth. The company was founded in 2006, and it has received good ratings from consumer watchdog groups for its financial stability and ability to pay out claims.
Here are a few other key things to know about PURE Insurance:
Coverage for high value homes, condos, automobiles, jewelry, art and watercraft, along with fraud, cyber threats and flood damage.
... show more
Find Cheap Car Insurance from WalletHub Partners
PURE Insurance Reviews
The WalletHub rating is comprised of reviews from both WalletHub users and ratings on other reputable websites. The rating was last updated on 08/14/2023.
3.9
175 reviews
from WalletHub and across the web
175 reviews from WalletHub and across the web
What's Your Rating?
Review sort
PURE Insurance
lisaodenknapp @lisaodenknapp
Report Abuse
1 Star Rating
We switched from State Farm to Pure as they touted themselves to be high end and no hassle. BIGGEST HASSLE EVER. It’s been months with no communication or determinations on our home. We have a $5,000,000 home that we can’t live in and our insurance company has done NOTHING! Furious - run away from this company. Horrible
show more
show less
Product: PURE Insurance Home Insurance
Comment
0
0
PURE Insurance @PUREInsurance
Lisa, we are sorry we're not meeting your expectations. Please reach out to us with your contact information at reviews@pureinsurance.com so we can better understand your experience and quickly assist you.
show more
show less
Comment
0
0
PURE Insurance
Tim A Short @crazysurfer
Report Abuse
1 Star Rating
Really a time-wasting joke. They're a firm that touts excellence but is slow to respond, irrational in assessing, and haughty group with which I've ever dealt. If you're looking for an insurer who's understanding, rational, and reasonable, go to Chubb, Cinci, or even one of the mainstream insurers. Don't even waste your time here.
show more
show less
Product: PURE Insurance Home Insurance
Comment
0
0
PURE Insurance @PUREInsurance
Tim, we are sorry to hear about your experience. Please reach out to us with your contact information at reviews@pureinsurance.com so we can best assist you.
show more
show less
Comment
0
0
PURE Insurance
tbird4eva @tbird4eva
Report Abuse
1 Star Rating
I just dropped PURE. I had hail damage on my roof. Multiple roof inspectors agreed. PURE denied and delayed. Had an independent inspector on their end deny. Adjuster was incredibly rude. We sent more photos showing clear damage. They said they’d do another inspection, but it turned out they sent the exact same inspectors back, who no shocker said the same thing. I have a cedar roof and it’s likely hundreds of thousands to replace it. In the end they conceded the metals on the roof were banged up but that no actual tiles were. Then they jacked up all my policies 30% so I dropped. Would not recommend. And I still have a damaged roof.
show more
show less
Product: PURE Insurance Home Insurance
Comment
0
0
PURE Insurance @PUREInsurance
We're sorry we could not come to an agreement. If you'd ever like to discuss your claim further, please feel free to contact us at reviews@pureinsurance.com.
show more
show less
Comment
0
0
PURE Insurance
Ty Webb @kappa1997
Report Abuse
1 Star Rating
My 80 year old mothers home was hit by a tornado in January, severely damaging the roof and lanai. I have had two separate evaluations of the roof, both companies stating its a complete loss. After seeing the reports and photo’s I would agree. Pure’s so called independent engineering report blames the homeowner for any kind of leaks and lays out a plan to rebuild the roof with used roofing materials from other homes that were stripped off and from old roofs. To match colors they suggest painting the tiles to blend the existing. This would be like if you were in a car accident to source parts from a scrapyard. Unbelievable with the premiums she pays to this company double that of other insurers. This company markets themselves as high end insurer with no hassle settlements. What a lie that is! Do not fall for their marketing. I will be filing reports with the state of FL department of insurance against Pure.
show more
show less
Product: PURE Insurance Home Insurance
Comment
0
0
PURE Insurance @PUREInsurance
Hello, We hear you that you are frustrated but rest assured the vendors we select to partner with aim to source high quality materials that are inline with the high-end homes we insure. A manager has reached out to you to discuss the matter privately. If you have any outstanding questions or concerns, he would be happy to speak with you further and is your best point of contact.
show more
show less
Comment
0
0
PURE Insurance
julieguerra @julieguerra
Report Abuse
1 Star Rating
I am having an absolutely terrible experience with a claim with Pure right now. I pay tens of thousands of dollars in premiums every year for high end coverage and I am not getting the type of service I expected. I have had to fight them to pay my contractor and reimburse me for invoices that were actually approved in advance. My ice maker was leaking for almost two months and caused extensive damage. They are the WORST company to deal with. They still owe over $100,00 and they just stall, delay and deny. I will be getting an attorney and switching when this is over.
show more
show less
Product: PURE Insurance Home Insurance
Comment
0
0
PURE Insurance
blancomimi2 @blancomimi2
Report Abuse
5 Star Rating
We have had nothing but excellent experiences with PURE when we have had claims on our homeowners or auto claims. After a claim caused by a leak, which they paid, they covered the cost of installing a leak detection system.
show more
show less
Product: PURE Insurance Home Insurance
Comment
0
0
PURE Insurance @PUREInsurance
Thank you so much for the enthusiastic review and sharing your experiences working with us!
show more
show less
Comment
0
0
PURE Insurance
Rakhee Dhawan @rakheedhawan
Report Abuse
1 Star Rating
So guys this is great information about this company that you should not miss reading. God forbid if you ever need a call back from this company..forget it!!! They are the least responsive. My son's car was rear ended by one of their clients and we have been given a run around for them to send a check for $600 bucks. They have a supervisor name Haley Cohen who is supposed to be a supervisor who never ever picks up her phone. Neither does she respond back. Amazingly enough they are still in business with a supervisor like that. C'mon people this is the day and age of customer service. If a supervisor in the company does not have time to call back and resolve a case for the past 2 months forget this company!! I am sure other people have to deal with this experience if they are dealing with this company!! POOR Insurance not PURE Insurance!!!
show more
show less
Product: PURE Insurance Car Insurance
Comment
0
0
PURE Insurance
Pure Worst @PureTheWorst
Report Abuse
1 Star Rating
Pure is the worst kind of insurance company because they say they are a high-end, no-hassle insurance company that will not put you through the trouble a low cost provider would. However, they are no different than the most budget insurance companies out there. They will deny coverage, delay, and fight you every step of the way in an effort to save themselves a few dollars and have the member give up. Not only that, they will cut corners any time they can in the areas where they have extended coverage. Stay away from Pure!
show more
show less
Product: PURE Insurance Home Insurance
Comment
0
0
PURE Insurance @PUREInsurance
Hello, we are sorry to hear about your frustration. We would like to discuss this further with you, please email us your name and contact information to reviews@pureinsurance.com. Thank you!
show more
show less
Comment
0
0
PURE Insurance
t_oligino @t_oligino
Report Abuse
1 Star Rating
Always paid more for a PURE homeowner's policy because I had been (incorrectly) told they would be there with no issues when you needed them. While my family was up in CT for Christmas, squirrels got in and caused tens of thousands of dollars of damage to my home. PURE denied my claim because of a clause in my policy excluding rodent damage which, while disappointing, would have been an outcome I would have reluctantly accepted. HOWEVER, the squirrels accessed my home through previously undetected roof damage caused by an adjacent tree and therefore this should have been a roof claim with all subsequent losses, including those caused by squirrels, covered. Recommend you stay away from PURE. Absolutely not worth the extra money as, when push comes to shove, they won't be there any more for you than a lower cost carrier.