Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout the U.S. for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood.
PURE's structure and focus create an alignment of interest with its members to create lasting advantages including tailored coverage to meet members' unique needs, a service experience to make members' lives easier, and savings that are passed down to members by insuring only the most successful and responsible individuals.
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