PURE Insurance Company

Pure is the worst kind of insurance company because they say they are a high-end, no-hassle insurance company that will not put you through the trouble a low cost provider would. However, they are no different than the most budget insurance companies out there. They will deny coverage, delay, and fight you every step of the way in an effort to save themselves a few dollars and have the member give up. Not only that, they will cut corners any time they can in the areas where they have extended coverage. Stay away from Pure!

Always paid more for a PURE homeowner's policy because I had been (incorrectly) told they would be there with no issues when you needed them. While my family was up in CT for Christmas, squirrels got in and caused tens of thousands of dollars of damage to my home. PURE denied my claim because of a clause in my policy excluding rodent damage which, while disappointing, would have been an outcome I would have reluctantly accepted. HOWEVER, the squirrels accessed my home through previously undetected roof damage caused by an adjacent tree and therefore this should have been a roof claim with all subsequent losses, including those caused by squirrels, covered. Recommend you stay away from PURE. Absolutely not worth the extra money as, when push comes to shove, they won't be there any more for you than a lower cost carrier.