Bread Financial is a tech-forward financial services company that offers simple, personalized payment, lending and saving solutions. They create opportunities for their customers and partners through digitally enabled choices that bring ease, empowerment and financial flexibility.
Bread Financial Reviews
The WalletHub rating is comprised of reviews from both WalletHub users and ratings on other reputable websites. The rating was last updated on 09/26/2025.
2.2
145 reviews
from WalletHub and across the web
145 reviews from WalletHub and across the web
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Bread Financial
Albert Einstein @TheyreScammingU
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1 Star Rating
This company needs to be investigated by the BBB, and a class action lawsuit should be filed against them. They use unethical tactics and dubious payment methods, always finding a way to impose a fee. Their customer service is the worst; they are not "financial experts" but rather subpar swindlers. Calling them clowns would be an overstatement. They deploy unethical tactics, such as setting the payment system to only allow selections for the day after your due payment date—this is so they can collect late fees. If there are issues and they fail to withdraw your payment, they will charge a $30 fee for "insufficient funds" to collect the fee. Any other bank would honor mistakes made on their end, but not this company. It is misleading to call them a bank or a financial service since they are complete scam artists and will not reverse any illegitimate fees they apply to your account. I will never do business with this company again; it was the worst mistake I ever made. A class action lawsuit seems to be the only recourse against this "company".
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Product: Bread Financial Business Services
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Bread Financial
mtcasher @mtcasher
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1 Star Rating
Stay away; they are full of it. Don't give you your rewards as promised. They make all kinds of excuses. It's the worst customer service around. Their app is terrible.
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Product: Bread Financial Business Services
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Bread Financial
Glupo Stiski @gluposti
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1 Star Rating
Ineffective, rude and condescending. The worth of a company is seen first and foremost in its customer rep echelon - speaking with them is like speaking with a used car salesperson. I've been a short term customer (only 5 years) with Comenity and have racked up thousands of dollars (in the 5 or even six figures) with them. Yet, that stands for nothing when it comes to helping me out with a late fee or removing interest charges (which a manager stated are not reversible). That's completely contradictory to any other financial institution I've ever dealt with. If I wanted to deal with a robot, then what's the purpose of hiring these humans who have no compassion, understanding or intellect to comprehend the totality of circumstances. AI might be better - what's holding that deployment?
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Product: Bread Financial Business Services
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Bread Financial
Jay Cro @Cri84
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1 Star Rating
Stay away - worst customer service. Even after years of loyal patronage, they don't care about you. For their high interest, they would rather lose a customer of over 10 years than waive the fee they promised they would. $30 for a mistake I resolved immediately; that's what you're worth to them. They are happy to close your account rather than issue a refund.
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Product: Bread Financial Business Services
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Bread Financial
Jenks63 @Jenks63
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1 Star Rating
Terrible experience trying to contact someone to address my problem. Finally gave up after 5 weeks and am reporting them to the government
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Product: Bread Financial Business Services
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Bread Financial
Anne Daly @amiklya
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1 Star Rating
Extremely Disappointed with Bread Rewards Customer Service
I have been a responsible cardholder with Bread Rewards for a long time — never missed a payment, and I consistently pay well above the minimum due. Despite this strong track record, I was recently charged a $30 late fee, which was both unexpected and frustrating.
When I contacted customer service to dispute the charge, I was offered a one-time courtesy of just $15 — not even the full amount. I asked to speak with a manager, thinking they might recognize my loyalty and history. Unfortunately, the experience only worsened. The manager was dismissive, patronizing, and repeatedly used phrases like, "I'm sorry you're feeling this way," which felt more like a script than genuine support.
Let me be clear: I was not asking for pity — I was asking for fairness. A long-time customer with a spotless payment history should not be nickel-and-dimed over a $30 fee, especially when it's the first and only incident. Their lack of flexibility and empathy speaks volumes.
If you're considering this card, be aware: good customer behavior doesn't seem to count for much here. I’m seriously reconsidering my relationship with this company.
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Product: Bread Financial Business Services
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Bread Financial
Betti Brad @babybrad3322
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1 Star Rating
If I could give a zero, it'd be ten times more than it deserves. I recently opened a Caesars Reward card and discovered that I am unable to even make a payment. When I contacted them, I was informed that the representative was willing to make a "one-time waiver of fees" to make a payment through him. What? How else am I to make payments if I'm unable to set up payment methods through the website or app? He then tells me that I can call and make a payment over the phone.
During the call, he erroneously shared that they were investigating the issue, so they are fully aware of the problem, yet provide no notice to customers who are trying to make a payment.
Nope! I just removed this card as a payment method to Caesars Properties and have zero plans to ever use it again. To not be able to make a payment is crazy, and I'm sure they have no problem charging late fees and destroying your credit. I cannot believe a legitimate company (Caesars Entertainment) would link with such a company. I had to check to make sure it was a legitimate business.
Lesson learned: always investigate who services your credit cards. A positive outcome out of this disaster.
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Product: Bread Financial Business Services
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Bread Financial
Linda Rowan @lindarowan1948
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1 Star Rating
Interest too high, 35.9%, even though I am never late and always pay more than the minimum. My credit history is perfect with no late payments on 11 credit cards, 5 cards zero balance. I transferred my balance to COIGN at a 23% APR. Tried to go to the Bread site, but the app on my iPad and iPhone says my login is not recognized, yet I signed into the site yesterday.
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Product: Bread Financial Business Services
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Linda Rowan @lindarowan1948
Comment to my post. Maybe tonight I cant get into Bread site eiher on iphone or ipad since I transfered 1,600.00 Bread balance to my COIGN card at 23% apr and they are upset?😂 Yesterday I was able to get into Bread site!
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Bread Financial
Breffni McGeough @breffni
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1 Star Rating
Just received your card in the mail with a 34.4% interest rate? Legitimate businesses charge less, and when I called to request a rate reduction, I was told they have no option for that. Additionally, I asked if transaction insurance for fraud was included with the card, and it is not. To get fraud protection, there is an additional charge, and the representative had no idea what the costs would be, nor could fraud protection be included. She was not able to find out the costs and email me, as she has no ability to email, text, phone, or use any other common methods of communication to provide me with the answers, and she cannot help with a rate reduction either. I am trying to give it a one-star rating, but it will not allow such a low rating.
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Product: Bread Financial Business Services
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Linda Rowan @lindarowan1948
Funny,yesterdayAug 22nd,I called Bread & asked for a lower APR..she said hold on,came back & said no that my agreement cannot be changed…so I did a balance transfer to COIGN with a 23% APR.
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Bread Financial
cherie @hotgirl13161
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2 Star Rating
Do not use for hotels. They will hold your pending charges for 30 days, even after the hotel releases them. They have tied up $2,000 in my credit. I will not use it again for a hold on anything.
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Product: Bread Financial Business Services
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Bread Financial
jjacobscbm @jjacobscbm
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1 Star Rating
Gave three notices, including first-class overnight mail, to close CD upon maturity and they never acknowledged any closure notice, instead renewed my three-year CD. This is theft. Tried for several weeks in January and through various methods to contact them, but was unsuccessful, so I filed a federal complaint. Bread Financial said there were no problems with customer service. Now, they rolled over the CD against my express instructions. I am concerned that if I file a complaint, they will charge me an early closure fee. They have refused to give me access to my own money. This must be illegal.
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Product: Bread Financial CDs
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Linda Rowan @lindarowan1948
Maybe Bureau of Consumer affairs can help you?
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Bread Financial
Becky Bishop @0beckjo0
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1 Star Rating
Very poor experience and very unprofessional company. I opened a HYSA account online with Bread Financial after doing research on HYSAs and it being recommended. Ran my credit and endured a hit. The company requires you to link your bank and make a deposit right then as part of the account opening process as well as upload a bank statement for identity verification. Upon doing so, it said "in review". The only email communication from this company I received during the opening process was sending a 6-digit verification code. Once closing off the website, there is no way to log back in or create an account to check the account or status. I received no further communication. A few days later, I received an email from my bank saying they canceled the transfer as the account number does not exist. I emailed the company explaining the process and lack of communication as well as asking what happened with the account I opened and status. My emails were never answered. I could not get through making calls and was just on hold. I am not even sure if the company is legitimate at this point. If they treat potential customers like this during an account opening process, imagine the service you will receive—or lack thereof—if you are a customer. I highly do not recommend this company.
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Product: Bread Financial Savings
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Steve Steve @CaptainDunsel
Almost exactly what I experienced. You have to open and fund an account. Then nothing for 2 days until I get an e-mail that the account is under review and I will receive a letter by snail mail (from a digital bank!) within 10 days whether I have been approved. No way of logging in until the account has been approved. I cancelled the account immediately and when I did receive the letter, they wanted more information such as bank statements, copies of my Social Security card and drivers license before they could grant me the privilege of doing business with them. If you like shuffling papers, this is the bank for you.
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Bread Financial
Erick Arbaiza @erick_arbaiza
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1 Star Rating
Stay Away — This Company is a Scam!
I opened a Kay Jewelers Card through Financial Bread and was lured in by their promotion of "no interest for 18 months." What they don't tell you up front is that the interest is deferred, not waived — meaning if you don't pay off the entire balance by the end of 18 months, they hit you with all of the accumulated interest from day one!
No one ever clearly explained this to me when I opened the account. To make matters worse, they conveniently enrolled me in paperless billing without my consent, so I never saw a physical statement that might have warned me about these terms.
This feels like a deliberate trap to mislead customers. I strongly urge others to avoid this card and this company. There are far more honest financing options out there.
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Product: Bread Financial Business Services
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Linda Rowan @lindarowan1948
I refuse paperless statements on all my cards..even utilities etc. when I get a new card and they have me with paperless I search the site to change to paper. If I cant find on the app then I call them,then they send me paper statements. I am old school & want paper.
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Bread Financial
Olayiwola Emmanuel @Stylo5years
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1 Star Rating
I opened a CD savings account with Bread Financial, formerly known as Comenity Bank. I saved $50,000 for 5 years starting in 2020.
I called the bank in April 2025 to find out the maturity date, and the bank told me it was in May. I informed the bank that I didn't want to renew the long-term CD at the current rate.
The person I spoke with told me that I would be asked whether I wanted to continue keeping the money when the CD matured and instructed me to also go online to make a request.
However, to my surprise, my online account username and password stopped working, preventing me from taking any action.
Today, the 27th of May 2025, when I called Bread Savings, I found out that my CD account had been reactivated until 2030 without my consent.
The representative I spoke with said that if I cancel it, the penalty will be over $2,000.
I have informed her that I will use every legal means available to warn others to find alternative, more profitable ways to grow their money.
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Product: Bread Financial CDs
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Anonymous @Anonymous
If they are FDIC bank you make a complaint with them or you can contact Consumer Financial Protection Bureau and they will investigate them or tell you where to go to file your w”complaint.
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Victoria HH @alottespam
@jenaie42 isn't the Consumer Financial Protection Bureau no longer in existence? I remember that DOGE and the current administration shut it down earlier this year.
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Linda Rowan @lindarowan1948
Bread app & site seems to not work when it affects them financially. Happened to me tonight. Yes Victoria and Anonomous are correct, contact ConsumerFinancial ProtectionBureau.Bread & its associates must be held responsible for their ineptness! More like fraud. I hope you get your money ASAP.
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Bread Financial
rwest185 @rwest185
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4 Star Rating
Straightforward savings and CDs at high rates. Customer service has improved.
That was my headline. I started with them in 2021 when they were just called Comenity, and I was searching for an alternative to PurePoint, which used to have some of the best online bank CD rates. Comenity's website was not the best, and customer service was, at best, OK back then. It has improved over time. Individual representatives do try to help and are polite. Opening an account, especially joint accounts, can be a bit more cumbersome than most banks (some are getting ridiculously easy), but with patience, you will be rewarded.
Making connections to other banks to fund and accept withdrawals is easy and has been reliable for me. Their savings account rate and CD rates are consistently higher than most others that come up on BankRate and other internet sites that list "highest" rates. I don't know why they are not recommended more often, as I think most people looking for strictly high rates want to keep it simple: they want no fees, no requirements to open savings or checking accounts, no requirements for "new" money, or geographical requirements. All checks with Bread. Bread often has one particular teaser rate CD (currently 4.35% for 6 months) and their 2, 3, 4, and 5 years are 4% APY. Better than most online banks. Keeping it simple allows one to access some of the highest rates of internet banks, so for those who want to keep it simple and straightforward, I recommend Bread Financial Savings.
Get answers to your questions about Bread Financial below. Editorial and user-generated content is not provided, reviewed or endorsed by any company. Please keep in mind that it is not a financial institution’s responsibility to ensure all posts and questions are answered.
Bread Financial operates as an online financial services company, meaning it doesn't have physical branches. You can access and manage your account online or through the Bread Financial mobile app.
For the most up-to-date information, please refer to the Bread Financial website.
Also, you can check the best savings accounts available for you to make sure that whatever decision you go for really fits your goals.
Yes, a Bread Savings High-yield Savings Account is FDIC-insured up to $250,000 per customer, per account ownership category. This means that even if Bread Financial fails, you will eventually be able to recover an individual account's balance up to $250,000.
If you have a joint account, each co-owner of the account is considered a separately insured customer. As a result, you can collectively recover the account's balance up to $500,000 in the event of a bank failure, assuming...
Yes, Bread Financial could be a good bank if you're looking for a simple and convenient online banking experience. It offers various savings options, such as high-yield savings accounts and certificates of deposit (CDs), to meet the needs of different customers.
However, it's important to note that Bread Financial doesn't have physical branches, so it might not be the best fit for those who prefer in-person banking services. Additionally, it doesn't offer checking accounts. If you're...
To check your Bread Financial CD balance by phone, you can call customer service at 1-833-755-4354. You can also check your Bread Financial CD balance using the Bread Savings mobile app, available on the App Store and Google Play Store.
For the most up-to-date information, please refer to the Bread Financial website or contact customer service online.
You can check the best CD rates available to ensure that whatever decision you make fits your financial goals and needs.
Bread Financial doesn't charge monthly maintenance or minimum balance fees on its Bread Financial CD. However, the fees associated with the Bread Financial CD include a paper statement fee, an official check fee, and a wire transfer fee. Here's a breakdown:
Outgoing Wire Transfer Fee: $25 per outgoing wire transfer. This applies if you choose to move funds out of your CD account via wire transfer at maturity or upon early withdrawal (after accounting for the penalty)....
Yes, the Bread Financial CDs are FDIC-insured up to $250,000 per depositor. This ensures that your funds are safeguarded in the event of the bank holding your CD fails.
Keep in mind that the Federal Deposit Insurance Corporation only insures deposit accounts. You can check the best CD rates available to ensure that whatever decision you make fits your financial goals and needs.
Bread Financial compounds interest on its Bread Financial CD daily. Each day, interest is calculated on the principal amount plus any previously accrued interest, allowing your earnings to grow incrementally over time.
The compounded interest is credited and posted to your account monthly. This daily compounding, paired with monthly crediting, maximizes the growth of your investment over the CD's term, provided the interest remains in the account to compound.
For the most up-to-date information, please refer...
To change your Bread Financial online banking password, you need visit the website, go to the login page, click on “Forgot?”, and follow the prompts to create a new password that meets their updated security requirements.
For the most up-to-date information, refer to Bread Financial's website or contact their customer service by phone at (833) 755-4354.
You can check the best savings accounts available to ensure that whatever decision you go for really fits your goals.
Yes, Bread Financial is a good bank to open a savings account. The Bread Savings High-yield Savings Account is a good savings account if you're looking for a high-interest savings account with no fees and easy access to your funds. With an APY of 0.00% - 4.25%, it also provides convenient online and mobile banking options for easy account management. Additionally, it is federally insured by the Federal Deposit Insurance Corporation (FDIC).
However, there are a few drawbacks to consider: Limited physical branches since...
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