SmartAsset is an online destination for financial education and advice, powering the largest national marketplace connecting consumers with financial advisors. At times SmartAsset suggests that clients write reviews to share their experiences. Compensation is not provided for writing a review. Reviews are the opinion of the author.
SmartAsset Reviews
The WalletHub rating is comprised of reviews from both WalletHub users and ratings on other reputable websites. The rating was last updated on 05/14/2026.
3.2
141 reviews
from WalletHub and across the web
141 reviews from WalletHub and across the web
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SmartAsset
sevalyn29 @sevalyn29
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5 Star Rating
Great, helpful, and informational site.
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SmartAsset @SmartAsset
Thank you for the kind note. We appreciate you taking the time to share your experience with others.
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SmartAsset
Tcmsrq @Tcmsrq
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1 Star Rating
Smart Asset is a complete scam for both advisors and the investing public. As a financial advisor with a spotless 25-year record for two major international brokerage firms, I paid Smart Asset thousands of dollars each month for supposedly pre-qualified prospective clients who were seeking advice. Exactly zero prospects answered the phone, returned messages or emails, or participated in any way - a complete waste of time and money for financial professionals. Also, Smart Asset did not screen me as an advisor in any way - they simply sold worthless leads. Do not trust this company.
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SmartAsset @SmartAsset
Thank you for sharing your concerns. Based on our records, you used the SmartAsset platform for about 66 days in 2021 under our original program. At that time, a lead invalidation process was available for leads that met specific criteria within a defined window. We also typically see that results can take time — many advisors begin closing new clients after five to six months on the platform or after receiving a larger lead volume (often 60+), depending on follow-up strategy and market conditions.
SmartAsset has always been transparent about how matching works. Prospective clients are matched to advisors based on limited criteria such as location, stated assets, remote/in-person preferences, and advisor budget. SmartAsset also aims to contact users to confirm their interest in being connected with one or more of the advisors presented. If SmartAsset is unable to reach a user, we verify that the submitted phone number is active.
Regarding advisor screening, we have an internal vetting process managed by our compliance team, and we only contact advisors when a disclosure requires clarification.
A lot has changed since 2021 — including a subscription model and new outreach automation tools that make it easier to nurture leads automatically via email, text, and call reminders.
If you’d like to share more details or learn more about the current platform, we’d be happy to connect at [email protected].
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SmartAsset
Robin Wyers @CrazyRhoda1966
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5 Star Rating
I gave them 5 stars because they had a lot of information about collecting an ex-husband's social security, which I didn't know I could do because I've been divorced for 20 years. I think I can also collect a portion of his 3 pensions that I was awarded in the divorce decree... Maybe we'll see. I'm disabled, so I don't have to wait until age 62... I'm just so happy I have the opportunity to try to collect retirement from SS.
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SmartAsset @SmartAsset
Thank you for taking the time to share your experience and for the 5-star rating. We’re glad the information highlighted options people may not always be aware of. Everyone’s situation is different, so it’s always important to review details with the appropriate agencies or a professional before taking next steps. We appreciate you sharing your perspective and wish you the best as you explore what may be available to you.
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SmartAsset
colby_6538 @colby_6538
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1 Star Rating
Very unhappy with the service we have received from Smart Asset. We requested that our targeting area be limited to two cities in Southeastern Nevada in July, yet we still received leads (more than 50%) from Northern Nevada and parts of Northern Utah, way outside of our service area. They provide little to no help when there are technical issues. To top it all off, the quality of the leads is just terrible.
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SmartAsset @SmartAsset
We appreciate you bringing these concerns to our attention. Because we’re unable to verify account details from this review alone, since we don't have your name or email address, we’d welcome the opportunity to learn more so we can better understand what may have occurred. If you’re open to it, please reach out to our team at [email protected] with additional details, and we can review your specific situation.
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SmartAsset
oceanjeremy @oceanjeremy
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1 Star Rating
Terrible, crappy AI tool that dishes out worthless referrals to other terrible, crappy AI tools.
I’m referring to SmartAsset’s “quiz” that’s meant to match you with potential financial advisors. I answered all the questions as asked, and it gave me only one option: A paid (expensive) membership with some other automated company where the only benefit is AI-generated suggestions.
That’s worth about as much as a pile of dog crap in a toaster.
SmartAsset is a scam, a clearinghouse that points users in the direction of other scams.
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SmartAsset @SmartAsset
Thank you for sharing your experience. To clarify, SmartAsset is a matching service, not an AI tool, designed to connect users with at least one, but up to three, financial advisors. We only connect you with a robo-advisor if there are no available human advisors serving your area accepting leads with your asset profile. We regret that the match you received didn't meet your needs. We would love to hear more about your experience. Please contact us at [email protected].
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SmartAsset
Terry Hymel @tlhymel
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4 Star Rating
Good, relevant information presented in a concise manner without advertising pop-ups. Seems like sound advice and worth considering in my situation. It also reminds me that I have not heard from my financial adviser in some time. Thank you.
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SmartAsset @SmartAsset
We’re glad the information was helpful and concise, Terry. It's definitely a good idea to check in with your financial advisor regularly to ensure your plans are still on track.
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SmartAsset
Elaine Deering @elainedeering
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5 Star Rating
I am helping a student understand the New York laws of inheritance for an assignment. I am not from New York, but this website explained it clearly. Thank you, SmartAsset! (I love your clever name.)
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SmartAsset @SmartAsset
We're so glad to hear our resources are helpful, Elaine! Your feedback is valuable to us, and we appreciate you taking the time to share it.
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SmartAsset
nvestadvisr @nvestadvisr
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1 Star Rating
3 reasons to stay away: 1) The one national firm that all advisors detest, yes, they sell the leads to that one, and that firm will distribute them to all advisors. I have had leads tell me that they would receive at least 2 calls a day from different people at that firm. Leads were frustrated by the time I was in contact (within 2 days if they answered). 2) They say they vet the leads... No. Sometimes there are bad phone numbers and email addresses, and others say, "I never filled anything out." 3) I had to pay for recycled leads. If someone fills out a form and then fills it out again after 90 days, yes, you get to pay for that lead again. I will never do business with them again.
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SmartAsset @SmartAsset
Thank you for your feedback. We match potential investors with a maximum of three advisors and obtain their express consent for texts and calls, as outlined in our questionnaire. Our policy for re-engaging consumers after 90 days treats them as new inquiries, reflecting renewed intent. Once an investor completes the questionnaire, our concierge team validates that they have a working phone number. While lead nurturing and conversion can be challenging, your dedicated account manager is a valuable resource, offering guidance on optimizing your lead nurturing strategy and enhancing your return on investment (ROI). They're always available to answer any questions and provide support. If you need help or would like to provide any additional feedback, feel free to reach out to your account manager or [email protected].
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SmartAsset
rogerh_89 @rogerh_89
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5 Star Rating
I am 73 and have used SmartAsset since starting Social Security at age 66. I have consulted with financial advisors who provided less information than SmartAsset. Currently, I am working eight hours a week for the company that has my 401(k), thus deferring RMDs until my wife retires. No one other than SmartAsset provided this opportunity. One financial advisor suggested I would have extremely high RMDs by delaying withdrawals. Only SmartAsset made me aware of using my wife's birthday when activating RMD withdrawals since she is eleven years younger than me. Plus, our taxable income will be $70,000 less when my wife retires. I will be consulting a financial advisor at that time to start Roth IRA conversions.
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SmartAsset @SmartAsset
It's rewarding to hear how SmartAsset has been a valuable resource for your retirement planning research, especially regarding RMD strategies and Roth IRA conversions. Thanks for sharing your experience.
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SmartAsset
Darla Kenton @SmartAssetrev
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5 Star Rating
I find SmartAsset very helpful with the information they provide relating to financial matters. I receive their daily emails and have used their website to obtain specific information I need. I found my investment adviser through SmartAsset and templates for financial letters I have needed to provide. I am grateful for their services.
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SmartAsset @SmartAsset
Thank you for sharing! We're so happy to hear that you find SmartAsset helpful. We strive to be a valuable resource for people navigating their financial journeys. It's wonderful that you've found our content, tools, and advisor matching service beneficial. We appreciate your kind words and hope you continue to find our resources valuable.
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SmartAsset
mddysherma @mddysherma
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4 Star Rating
These tools and resources are very helpful and easy to use. I used them to write an essay and got all the information I needed with the help of this website.
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SmartAsset @SmartAsset
That's fantastic to hear! We are thrilled you found the tools and resources helpful and easy to use. We strive to provide valuable information and make it accessible to everyone. We're glad our website could be a source for your essay!
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SmartAsset
viviankf @viviankf
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5 Star Rating
The article on IRA contributions after age 70 was clear and helpful. It explained the different flavors of IRAs and discussed RMD. The article was exactly what I needed.
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SmartAsset @SmartAsset
We're happy that you found our article so helpful! We aim to provide clear and informative resources to help readers navigate complex financial topics. We appreciate your feedback!
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SmartAsset
hharris_07 @hharris_07
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5 Star Rating
These tax mitigation strategies are eye-opening and amazing options to protect my investment interests. Most of the options that you offer apply to me, and I plan to take full advantage of them. Some options are refreshers, and others, such as stock harvesting and donating stock to charity, are unfamiliar. I will be consulting a tax advisor for more nuanced clarity and for validating the legalities of each strategy, as well as other options that may be available. These options have inspired me to invest more long-term and use it as a legacy portfolio as well as an opportunity to contribute to my most admired and valued nonprofit charity. I am so happy to have the opportunity to share my inputs on this review. I will share these strategies with my wife, children, grandchildren, and members of my church and community. This information has opened new levels of protection for my financial journey and legacy. Thank you!
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SmartAsset @SmartAsset
We're so glad you found the tax mitigation strategies informative! We aim to empower our readers with the knowledge to make informed financial decisions. It's fantastic that you plan to consult a tax advisor for personalized guidance. We always recommend seeking professional advice for complex financial matters. We appreciate you sharing your positive experience and spreading the word to your family and community!
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SmartAsset
enziangenciana @enziangenciana
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5 Star Rating
Current and useful information is provided. It is worth reading about it to get the latest updates. Managing wealth descriptions are simple and easy to follow.
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SmartAsset @SmartAsset
Thank you for the kind words! We're glad you found our site and hope you continue to explore our resources.
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SmartAsset
Preston Wood @burlywood521
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5 Star Rating
SmartAsset has been a great resource for me. Their advisor matching tool helped me find professionals who truly understand the complexities of managing wealth. The content is also top-notch—it's clear, easy to understand, and often comes from credentialed experts, which makes it a reliable place to learn more.
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SmartAsset @SmartAsset
We're thrilled you've found our platform helpful, Preston! We strive to provide valuable resources and connect users with financial advisors who can help them on their financial journey. We appreciate your feedback and are glad you find our content informative!
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SmartAsset Q&A(7 questions)
Get answers to your questions about SmartAsset below. Editorial and user-generated content is not provided, reviewed or endorsed by any company. Please keep in mind that it is not a financial institution’s responsibility to ensure all posts and questions are answered.
SmartAsset's services are limited to referring users to third party registered investment advisers and/or investment adviser representatives that have elected to participate in our matching platform based on information gathered from users through our online questionnaire. SmartAsset does not review the ongoing performance of any RIA/IAR, participate in the management of any user's account by an RIA/IAR or provide advice regarding specific investments. We do not manage client funds or hold custody of assets; we...
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