Back-to-school season can be a bummer – not just for students, but for parents and their wallets, too. From binders and bookbags to tablets, computers and the latest clothes, there’s a lot to buy.
To gauge people’s feelings about back-to-school shopping, and thus learn more about the state of family finances during the pandemic, WalletHub conducted a nationally representative online survey of parents with kids in school. You can find the complete results in the infographic below.
- 71% parents say that COVID-19 has changed their attitude toward back-to-school spending.
- Nearly 4 in 5 parents say they will spend the same or less on back-to-school shopping compared to 2019.
- 3X more moms than dads say they won't do any back-to-school shopping this year.
- Almost 4 in 10 parents think schools are not doing enough to support their communities.
- The job market is parents' number one concern for their kids upon graduation, followed by debt.
Full Details Overall
|Has your attitude changed toward back to school shopping due to COVID-19?|
|How will your family’s back-to-school shopping this year compare to last year?|
|We won’t shop||6%|
|What are you most worried about after your kids graduate college?|
|Starting a family||1%|
|Are schools doing enough to support their communities during the pandemic?|
|Should all school districts get the same amount of funding per student?|
Note: Percentages may not total 100% due to rounding.