The 4th of July is one of America’s most treasured holidays, and Americans typically celebrate the anniversary of their independence with massive parades, flashy fireworks displays, family gatherings, beach trips and more. The expenses for this holiday can really add up, as last year Americans spent around $6.7 billion on food, travel, patriotic decorations and more. This year, though, the story is different. For months, the COVID-19 pandemic has limited public gatherings and kept many businesses closed, and things will likely not be back to normal in most states by the time July 4th rolls around. In fact, a whopping 78 percent of Americans will spend less money on the holiday this year than last year, according to a recent nationally representative WalletHub survey.
WalletHub’s survey examined both Americans’ plans for Independence Day and their opinions on freedom, patriotism and safety in light of current events. Below are highlights from the survey, along with commentary from a panel of experts and a description of our methodology.
- Americans feel restricted. Around 82% of Americans feel less free this year than last year.
- Summer plans put off or cancelled. Only 25% of Americans' summer plans were kept, while 37% were postponed and 38% were cancelled.
- July 4th celebrations kept local. This July 4th, 74% of Americans will not travel.
- Patriotism declining. Almost 1 in 3 Americans feel less patriotic this year than last.
- Less Independence Day spending this year. Over 78% of Americans are spending less money this 4th of July compared to last year.
Ask the Experts
For additional insight on the more subdued 4th of July that the U.S. will experience this year, WalletHub turned to a panel of experts. Click on the pictures of the experts below to see their bios and responses to the following key questions:
- A new WalletHub survey found that 78% of Americans are planning to spend less money this 4th of July than last year – what impact do you think that will have on seasonal businesses?
- What advice do you have for the 82% of Americans who feel less free this year than last year?
- More than 70% of Americans say they will not travel for the 4th of July this year – how do you expect that percentage to change next year?
- Why do you think almost 1 in 3 Americans feel less patriotic this year than last year?
Ask the Experts
This report reflects the results of a nationally representative online survey of over 350 respondents.
After we collected all responses, we normalized the data by age, gender and income so the sample would reflect U.S. demographics.
Full Details Overall
|Will you travel for July 4th this year?|
|Have your summer plans been postponed, canceled, or kept?|
|Are you planning on shopping over the 4th of July holiday this year?|
|Are you spending less or more money this summer than last year?|
|Should local governments use taxpayer dollars for fireworks displays this 4th of July?|
|How free do you feel this year compared to last year?|
|Less free than last year||82%|
|More free than last year||18%|
|How patriotic do you feel compared to last year?|
|What would make you feel comfortable going to a beach on the 4th of July?|
|Everyone wearing face masks||41%|
|Everyone staying 6 feet apart||34%|
|Nothing will make me comfortable||25%|
|Do you trust other Americans to be responsible with social distancing over the 4th of July?|
|When will you feel comfortable getting on an airplane?|
|When there is a vaccine||37%|
Note: Percentages may not total 100% due to rounding.