Millions of Americans will celebrate Easter this year, taking part in traditional activities such as attending church services, enjoying family dinners and hunting for Easter eggs. However, many celebrations may be more modest than usual. A recent nationally representative survey by WalletHub found that 1 in 4 people think Easter is not going to be affordable this year. Rising costs, driven in part by inflation and tariffs, have left many households with less room in their budgets for holiday extras.
.
WalletHub’s survey explored Americans’ attitudes toward the Easter holiday this year within the context of the current economic climate, including views on charitable giving, spending and religion.
Key Stats
- Pricey Holiday: 1 in 4 people think Easter is not going to be affordable this year.
- Lack of financial confidence: Nearly 1 in 3 Americans don’t feel confident about their finances heading into the spring.
- Cash over Candy: 51% of people say the Easter Bunny should give money like the Tooth Fairy.
Survey Methodology
This report reflects the results of a nationally representative online survey of over 200 respondents.
After we collected all responses, we normalized the data by age, gender, and income so the sample would reflect U.S. demographics.
Full Survey & Responses
| Do you have a budget for Easter? | |
|---|---|
| No | 50% |
| Yes | 50% |
| Is Easter going to be affordable this year? | |
| Yes | 75% |
| No | 25% |
| Do you consider the tax benefits when making religious donations? | |
| No | 57% |
| Yes | 43% |
| Do you feel confident about your finances heading into the spring? | |
| Yes | 69% |
| No | 31% |
| Should the Easter Bunny give money like the Tooth Fairy? | |
| Yes | 51% |
| No | 49% |
Note: Percentages may not total 100% due to rounding.
WalletHub experts are widely quoted. Contact our media team to schedule an interview.