Lilah Butler, Car Insurance Writer
@lilah_c
The General Insurance is a subsidiary of PGC Holdings Corp., which is owned by American Family. PGC Holdings Corp., which stands for Permanent General Companies, was purchased by American Family in 2012 for $239 million. However, The General is still maintained as a separate brand. The General specializes in insuring drivers who are considered high risk.
American Family Insurance was founded in 1927 and is headquartered in Madison, Wisconsin. It operates as a private mutual holding company owned by its policyholders.
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