Easter is much more than an occasion to break out your Sunday best or hop into a bunny costume. It is a day of great religious significance for the roughly 62% of Americans who classify themselves as Christians.
Easter also is a big donation day for U.S. churches, as it typically has the year’s highest attendance rates. Plus, it’s also a significant revenue-driver for companies in the candy business, and a source of divisiveness for those who feel strongly about the best way to eat a chocolate bunny or the proper filling for a chocolate egg.
To help you better understand all aspects of Easter, WalletHub analyzed everything from how flush the Easter Bunny is feeling this year to how much candy we eat. You can check out all the Easter facts that we found in the infographic below. That’s followed by a Q&A with a panel of experts on the holiday’s religious significance and commercialization. Happy Easter!
Easter Facts for 2025:
- $24 Billion: Total Easter-related spending expected in 2025 ($189 per person celebrating).
- $3.3 Billion: Projected Easter spending on candy.
- $49,000: Price of the world’s most expensive chocolate Easter bunny.
- 77%: Share of people who eat chocolate bunnies’ ears first.
Ask the Experts: Is Easter More Resurrection Or Retail?
To learn more about the business of Easter and how to celebrate without spending too much, we posed the following questions to a panel of experts. You can find their bios and responses below.
- What tips do you have for celebrating Easter on a budget?
- What are some of the big money wasters on Easter?
- Has Easter in America become too commercialized?
- What money-saving tips do you have for people planning to travel for the Easter Holiday?
Ask the Experts
Ph.D. – Assistant Professor of Marketing, Department of Marketing, International Business, and Legal Studies, Frank G. Zarb School of Business - Hofstra University
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Professor, Department of Hospitality Management - New York City College of Technology, CUNY
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Ph.D., Professor of Marketing; Director, CM3A - Rutgers Business School at Newark and New Brunswick
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Ph.D. – Associate Professor, William F. Harrah College of Hospitality – University of Nevada, Las Vegas
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Assistant Professor of Marketing – Ohio Northern University
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Dean's Council Distinguished Professor and Professor, Morrison School of Agribusiness, W. P. Carey School of Business - Arizona State University
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WalletHub experts are widely quoted. Contact our media team to schedule an interview.