CONNECT Review Summary
Connect is an above average insurance company, earning a 3.1/5 rating from WalletHub editors and good scores from organizations like Better Business Bureau and J.D. Power. CONNECT, powered by American Family, is an insurance company formerly known as Ameriprise that offers policies in 43 states. Connect is a wholly owned subsidiary of American Family and is headquartered in De Pere, Wisconsin.
In the sections below, you can learn more about Connect insurance and how it fares against popular competitors.
Summary: Connect Scores by Review Category
| Category | Score |
|---|---|
| Customer Service & Reviews | 7.5/30 |
| Connect Financial Stability | 4/10 |
| Connect Claims Process | 15/15 |
| Connect Types of Insurance and Additional Services Offered | 5/5 |
| Connect Discounts | 3/5 |
| Connect Transparency | 5/5 |
| OVERALL | 39.5/64 |
Now that you’re familiar with how Connect scores in each of our review categories, let’s see how it compares to top competitors in a handful of key areas. Hopefully, this will help you find the best insurance company for your needs.
Connect Customer Service & Reviews
Category Rating: 25% (7.5 out of 30)
- Reviews on WalletHub: 1.4/5
- J.D. Power: 3.4/5
- NAIC: 2.98
- BBB: A+
Connect isn’t the best when it comes to customer service. The company’s NAIC rating is 2.98, so Connect has received more complaints than the average car insurance provider. The overall high number of complaints and the fact that it doesn’t offer 24/7 live support lost Connect quite a few points in this category.
Connect Financial Stability
Category Rating: 40% (4 out of 10)
- AM Best: A
When it comes to financial strength, Connect has an A rating from AM Best, one of the nation’s leading credit rating agencies for the insurance industry.
Connect Claims
Category Rating: 100% (15 out of 15)
Connect lets you file claims online or over the phone, which you can reach at 800-872-5246. Connect’s accessibility has earned it full marks in this category.
Connect Types of Insurance
Category Rating: 100% (5 out of 5)
- Auto Insurance
- Home & Condo Insurance
- Renters Insurance
- Umbrella Insurance
- Speciality Insurance
- Business Insurance
Connect offers a wide variety of insurance options, so it got the highest score possible in this category.
Connect’s auto insurance policies offer coverage options which include collision, roadside assistance & towing, rental car insurance, bodily injury insurance, property damage insurance, uninsured motorist coverage, medical expense insurance, personal injury protection insurance (PIP) and gap insurance.
Connect Discounts
Category Rating: 60% (3 out of 5)
- Good Driver Discount (California only)
- Premier Safety Discount
- Defensive Driver Discount
- Vehicle Safety Features Discount
- Garaging Discount
- Multi-car Discount
- Multi-products Discount
- Good Student Discount
- Student Away Discount
- Tenure Discount
Connect offers 10 discounts, which is not as many as some of its competitors. Since it offers an average number of discounts, Connect received a mid-range score in this category.
Connect Transparency
Category Rating: 100% (5 out of 5)
You can find key information on the Connect website quickly and easily, so it gets the best score possible in the transparency department.
Bottom Line
Connect is an above average insurance company that offers a wide variety of coverage options and other benefits to its members. However, Connect didn’t score well when it comes to customer service and discounts.
Connect Car Insurance vs. Competitors
| Insurer | CONNECT | GEICO | Progressive | State Farm |
|---|---|---|---|---|
| Average Premium* | N/A | $1,009 per year | $1,296 per year | $1,410 per year |
| Number of Car Insurance Discounts | 10 | 23 | 18 | 16 |
| Offers Home Insurance | Yes | Yes | Yes | Yes |
| Complaints Score (lower is best) | 2.98 | 0.81 | 1.52 | 1.35 |
| Editor’s Rating | 3.1 | 3.8 | 3.1 | 3.8 |
*Complaints Score represents the company's overall NAIC rating. Car insurance-specific rating may differ.
*Average annual premiums are based on a variety of driver profiles. Individuals premiums may differ, but these rates illustrate how costs from these insurers typically compare.

WalletHub experts are widely quoted. Contact our media team to schedule an interview.