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Citi Custom Cash® Card

4.3WalletHub Rating

WalletHub Rating

4.3

This card has been scored using WalletHub’s proprietary credit card rating system. We evaluated this card for various cardholder needs and picked the rating for the need with the highest score, which is "Earn Gas Rewards." A score of 5 is the best a card can receive, and the rating for the card may vary on different pages where it is compared to other cards for different needs.

Editor’s Rating

4.4

User Reviews

3.5

Market Comparison

4.3

fees: 3.8

rewards: 4.7

cost: 4.6

Other Features: 0.0

TermsReviewsFAQ

WalletHub Rating

4.3/5

The Citi Custom Cash® Card is a good credit card to consider if you have good credit or better and you want to automatically get 5% cash back in your biggest spending category each month. It is a worthwhile option in general, given its attractive rewards and lack of an annual fee, but this card is best for fairly light spenders. The 5% rewards rate only applies to a maximum of $500 in purchases each billing cycle. Info about the Citi Custom Cash® Card has been collected by WalletHub to help consumers better compare cards. The financial institution did not provide the details.

WalletHub Rating Breakdown

User Reviews

3.5/5

85 reviewsRead and write reviews

Editor’s Review

4.4/5

John Kiernan, Credit Card EditorRead full review

Market Comparison

4.3

The Market Comparison is a key component of the WalletHub Rating, as it measures how appealing the terms of a card are compared to a pool of over 1,500 credit card offers monitored by WalletHub. To ensure cards are evaluated for their most relevant purpose, we score each card across various cardholder needs and select the rating for the need with the highest score, which is “Earn Gas Rewards” for this card.

Fees

3.8

Rewards

4.7

Cost

4.6

Other Features

0.0

4.3/5

Compared against 1,500+ credit cards

KEY TERMS

Excellent Credit, Good Credit

Citi Custom Cash Annual Fee

Citi Custom Cash APR on Purchases

17.74% - 27.74% (V)

Citi Custom Cash Balance Transfer

0% intro APR for 18 months, 17.74% - 27.74% (V) APR after that

Balance Transfer Fee 5% (min $5)

Citi Custom Cash Rewards

Earn $200 cash back after you spend $1,500 on purchases in the first 6 months of account opening. This bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash back.

Earn 5% cash back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent, 1% cash back thereafter. Also, earn unlimited 1% cash back on all other purchases. Earn an additional 4% cash back on hotels, car rentals, and attractions booked with Citi Travel.

No rotating bonus categories to sign up for – as your spending changes each billing cycle, your earn adjusts automatically when you spend in any of the eligible categories.

Citi Custom Cash's Additional Info

The Custom Cash® Card is no longer available through WalletHub.com but may be available on the Citi website. Info about the card has been collected by us, the financial institution did not provide the details.

0% Intro APR for 18 months on balance transfers from date of account opening. After that, the variable APR will be 17.74% - 27.74%, based on your creditworthiness.

No Annual Fee

Citi will only issue one Citi Custom Cash® Card account per person.

Editor's Review
Fact checked

John Kiernan

November 20th, 2025

Fact Checked by Alina Comoreanu

Senior Researcher

Citi Custom Cash Pros & Cons

$200 initial bonus

$0 annual fee

Up to 5% cash back

0% introductory on balance transfers

Bonus rewards limit

High regular APR

Foreign transaction fee

Citi Custom Cash Review

The Citi Custom Cash® Card is a good credit card to consider if you have good credit or better and you want to automatically get 5% cash back in your biggest spending category each month. It is a worthwhile option in general, given its attractive rewards and lack of an annual fee, but this card is best for fairly light spenders. The 5% rewards rate only applies to a maximum of $500 in purchases each billing cycle.

If you’re on the fence about applying for the Citi Custom Cash Card, the sign-up incentives might just sway you. New cardholders can earn a $200 initial bonus and enjoy 0% introductory APRs on balance transfers.

What I Like About the Citi Custom Cash Card

$200 Initial Bonus

The Citi Custom Cash initial bonus is $200 as a reward for spending $1,500 in the first 6 months after opening an account. More specifically, the bonus will be awarded as 20,000 ThankYou Points, which can be redeemed for $200 cash back.

The average cash back credit card has an initial bonus of $235, according to WalletHub’s Credit Card Landscape Report, which tracks 1,500+ offers. So, this offer is pretty good but not elite.

0% Intro APR on balance transfers

Citi Custom Cash offers 0% for 18 months on balance transfers. For context, credit card offers with 0% APR promotions are interest-free for an average of 13 months for balance transfers, according to our research.

The only potential downsides here are the Custom Cash Card’s high regular APR and balance transfer fee.

5% Cash Back on Your Biggest Monthly Expense

The first $500that you spend in your biggest eligible spending category each billing cycle gets 5% back. The Citi Custom Cash Card’s 5% cash back categories are:

Restaurants
Gas stations
Grocery stores
Select travel
Transit
Streaming services
Drugstores
Home improvement stores
Fitness clubs
Live entertainment

Unlike with some other cards, you don't have to sign up for new bonus categories with Citi Custom Cash each month or quarter. The rewards automatically reflect your biggest expenses.

4% Cash Back on Citi Travel

If you use this card to book hotels, car rentals, and attractions on the Citi Travel portal, you’ll get 4% cash back. That’s an excellent earning rate, nearly quadrupling the market average. Just make sure you can’t save more than 4% on your booking by making your reservation elsewhere.

$0 Annual Fee

The Citi Custom Cash Card’s $0 annual fee makes it $26.75 per year cheaper than the average credit card offer. This is another reason why the card is good for light spenders. It also makes it easier to justify getting the card to complement others in your wallet, rather than as your everyday spending vehicle.

What I Don’t Like About the Citi Custom Cash Card

1% on Most Purchases

Except for the first $500 that you spend each billing period in your top eligible purchase category, and any trips you happen to book through Citi Travel, you will earn just 1% back on everything you buy with this card. That’s only about average for a rewards card, so big-spenders should have another card to use for everyday spending if they decide to get Citi Custom Cash for its bonus earning rates.

3% Foreign Transaction Fee

The Citi Custom Cash Card’s 3% foreign fee applies to purchases made while traveling abroad as well as online shopping with foreign merchants. It’s best to use a credit card with no foreign fee for such transactions.

17.74% - 27.74% (V) APR

Depending on each applicant’s overall creditworthiness, the Citi Custom Cash® Card interest rate can be anywhere from 17.74% to 27.74% (V). The average interest rate among new credit card offers is 22.76%. To avoid expensive interest charges, you need to pay your bill in full every month when the regular APR is in effect.

5% (min $5) Balance Transfer Fee

Citi Custom Cash could still save you money on transferred debt, thanks to its 0% intro APR promotion. But most 0% balance transfer credit cards have lower transfer fees. So, if you’re mainly looking for a balance transfer credit card, you should explore other options.

Good Credit Needed

The Citi Custom Cash® Card requires good credit or better for approval. You can check your latest credit score for free here on WalletHub to see where you stand.

Compare The Citi Custom Cash vs. Popular Alternatives


4.3WalletHub Rating WalletHub Rating 4.3 This card has been scored using WalletHub’s proprietary credit card rating system. We evaluated this card for various cardholder needs and picked the rating for the need with the highest score, which is "Earn Gas Rewards." A score of 5 is the best a card can receive, and the rating for the card may vary on different pages where it is compared to other cards for different needs. Editor’s Rating 4.4 User Reviews 3.5 Market Comparison 4.3 fees: 3.8 rewards: 4.7 cost: 4.6 Other Features: 0.0	3.9WalletHub Rating WalletHub Rating 3.9 This card has been scored using WalletHub’s proprietary credit card rating system. We evaluated this card for various cardholder needs and picked the rating for the need with the highest score, which is "Finance New Purchases." A score of 5 is the best a card can receive, and the rating for the card may vary on different pages where it is compared to other cards for different needs. Editor’s Rating 3.9 User Reviews 3.8 Market Comparison 3.9 fees: 5.0 rewards: 3.3 cost: 3.8 APR: 3.9	4.4WalletHub Rating WalletHub Rating 4.4 This card has been scored using WalletHub’s proprietary credit card rating system. We evaluated this card for various cardholder needs and picked the rating for the need with the highest score, which is "Earn Rewards." A score of 5 is the best a card can receive, and the rating for the card may vary on different pages where it is compared to other cards for different needs. Editor’s Rating 4.9 User Reviews 3.3 Market Comparison 4.4 fees: 3.8 rewards: 4.7 cost: 4.7 Other Features: 0.0
(85)	(1,722)	(226)
annual fee$0	annual fee$0	annual fee$0
Purchase Intro APRNot Offered	Purchase Intro APR0% for 15 months	Purchase Intro APR0% for 12 months from account opening
transfer intro apr0% for 18 months\|Transfer Fee: 5% (min $5)	transfer intro apr0% for 15 months\|Transfer Fee: 3% intro balance, up to 5% fee on future balance transfers (see terms)*	transfer intro apr0% for 12 months from account opening on qualifying balance transfers\|Transfer Fee: 3% intro for 120 days from account opening, then up to 5% (min $5)
Regular APR17.74% - 27.74% (V)	Regular APR17.74% - 26.74% Variable	Regular APR18.74%, 24.74%, or 28.74% Variable
rewards rate 1 - 5% Cash Back	rewards rate 1 - 5% Cash Back	rewards rate 2% Cash Rewards
bonus offer $200	bonus offerNone	bonus offer $200 Cash Rewards
Add to Compare	Add to Compare	Add to Compare
	Sponsored Apply Now Rates & Fees	Sponsored Apply Now Rates & Fees

People also compare Citi Custom Cash with:

Bank of America® Customized Cash Rewards credit card

Citi Double Cash® Card

Questions & Answers

Can't find what you are looking for? Submit your question about Citi Custom Cash® Card to our community. Editorial and user-generated content is not provided, reviewed or endorsed by the issuer of this offer. Please keep in mind that it is not a financial institution’s responsibility to ensure all posts and questions are answered. In addition, WalletHub independently collected information for some of the cards on this page.

Upvotes

Does the Citi Custom Cash card have pre-approval?

Chip Lupo, Credit Card Writer

Yes, you can get pre-approved for the Citi Custom Cash® Card. Citibank has an online pre-approval page where you can quickly check your odds of approval for certain Citibank cards before you apply for one.

You may also receive pre-approved offers from Citibank by e-mail or when logging into your card account. Citibank may also mail you pre-approved offers for a specific card.

Getting pre-approved for a Citi Custom Cash indicates that your chances of being approved for an account are very high, should you decide to apply. It does not mean that approval is guaranteed.

How to Check for Citi Custom Cash Pre-Approval Online

Go to the pre-approval page on Citibank's website.
Enter your full name, address, email, ZIP code and the last 4 digits of your Social Security number.
Click “See offers” to view any pre-approved offers.

If you are pre-approved online, you will see all Citibank cards that will give you the highest odds of approval, which may or may not include Citi Custom Cash. Once you are pre-approved, you can apply for the card of your choice directly from the pre-approval site. Simply click the button next to the card you want, and you will be directed to the card's application page.

To respond to a Citi Custom Cash pre-approved offer received in the mail, visit the website listed in your pre-approval letter and enter the invitation code included with your offer. This allows Citibank to flag the application as pre-approved.

Citi Custom Cash pre-approval does not affect your credit score, as it's done using a soft “pull,” or inquiry. But if you decide to apply for Citi Custom Cash, Citibank will conduct a hard inquiry, which might lead to a slight, but temporary decrease in your credit score.

Upvotes

What is the Citi Custom Cash Card credit score requirement?

Evelyn Boros, Credit Cards Moderator

The Citi Custom Cash® Card credit score requirement is good credit or better.

Note that while your credit score is very important, plenty of other things will impact your chances of being approved for the Citi Custom Cash. Some other key criteria include your income, existing debt load, recent credit inquiries, number of open accounts, housing status, and employment status.

If you excel in other areas, you might be able to get approved with a slightly lower credit...

Upvote

How do I apply for the Citi Custom Cash Card?

Adam McCann, Financial Writer

The easiest way to apply for the Citi Custom Cash card is online, and you can get to the online application by clicking the “Apply Now” button on WalletHub or by going directly to Citibank's website. Alternatively, you can apply by phone or in person.

Keep in mind that the Citi Custom Cash card requires good credit, which means you need a 700+ credit score for high approval odds. Also note that applying for the card triggers a...

Upvotes

Does Citi Custom Cash have a referral bonus?

Chip Lupo, Credit Card Writer

The Citi Custom Cash doesn't have a referral bonus. But if you're in the market for a new Citi Custom Cash account, you can earn an initial bonus by spending $1,500 in the first 6 months, which gives you an initial bonus of $200.

On the other hand, there are plenty of credit cards that do offer referral bonuses. You can check out our editors' latest picks for the best credit cards that offer a referral bonus to weigh your options.

Upvotes

Which is better: Citi Custom Cash or Amex Blue Cash Preferred?

Chip Lupo, Credit Card Writer

The Blue Cash Preferred® Card from American Express is better than the Citi Custom Cash® Card because it offers higher cash back reward rates for important everyday spending categories and a slightly better initial bonus offer. Blue Cash Preferred can also save you more money overall, despite a $95 annual fee after the first year.

Citi Custom Cash isn't far behind, though, with a $0 annual fee and better 0% intro APR offers on balance transfers. In addition, Citi Custom Cash has a higher WalletHub Rating.

How to...

Upvotes

What are my Citi Custom Cash approval odds?

Chip Lupo, Credit Card Writer

Your Citi Custom Cash card approval odds are good if you have a credit score of 700+, which is considered good credit. Approval odds for the Citi Custom Cash card will also be influenced by your annual income and existing debts. Applicants will need to be 18+ years old with a U.S. mailing address and an SSN as well.

What You Need for Good Citi Custom Cash Card Approval Odds

Good credit or better+ credit score
Enough...

Upvotes

Can I use my Citi Custom Cash card at Costco?

Maria Adams, Credit Cards Moderator

No, you cannot use your Citi Custom Cash card at Costco, as this card is backed by the Mastercard network. Costco has a partnership with Visa, so shoppers can only pay with Visa credit cards. No cards of the other major card networks are accepted in their U.S. warehouses or gas stations.

Customers can, however, use credit cards backed by the rest of the major credit card networks like Mastercard for purchases made on the Costco website and through the Costco app.

...

Upvotes

Is the Citi Custom Cash Card a credit card?

Chip Lupo, Credit Card Writer

Yes, the Citi Custom Cash® Card is a credit card. The Citi Custom Cash Card is issued by Citibank, works wherever Mastercard is accepted, reports to the credit bureaus, and allows you to pay off purchases over time. There are quite a few important things to know about the card before you apply, though.

Key Facts About the Citi Custom Cash Card

Issuer: Citibank
Network: Mastercard
Credit requirement: Good credit
Annual fee: $0
APR: 17.74% - 27.74% (V)

Upvotes

What are the best Citi Custom Cash Card promotions?

James W Reed, Credit Cards Moderator

The best Citi Custom Cash® Card promotion is a $200 bonus. To get this Citi Custom Cash promotion, cardholders must spend $1,500 within 6 months of opening an account. There are a few other notable Citi Custom Cash promotions to take advantage of as well.

Citi Custom Cash Promotions for December 2025

A $200 bonus
An introductory APR of 0% for 18 months on balance transfers
4% cash back on hotels, car rentals, and attractions booked with Citi Travel

Credit card...

Upvotes

Is the Citi Custom Cash Card a good first time credit card?

Chip Lupo, Credit Card Writer

No, the Citi Custom Cash® Card is not a good first-time credit card because it is only available to people with good credit or better. People who've never owned a credit card are unlikely to get approved unless they've built good credit through other means. There are plenty of good first-time credit cards on the market, though.

Best First-Time Credit Cards

Overall:
Capital One Platinum Credit Card
Students:
Capital One Savor Student Cash Rewards Credit Card
Cash Back:
Petal® 2 Visa® Credit Card
Best Rewards:
Capital One QuicksilverOne Cash Rewards Credit Card
No Credit Check:
opensky® Secured Visa® Credit Card

Overall:
Capital One Platinum Credit Card
Students:
Capital One Savor Student Cash Rewards Credit Card
Cash Back:
Petal® 2 Visa® Credit Card
Best Rewards:
Capital One QuicksilverOne Cash Rewards Credit Card
No Credit Check:
opensky® Secured Visa® Credit Card

You can learn more about the best first-time credit cards on WalletHub.

Citi Custom Cash Reviews

Share your insights and review for the Citi Custom Cash® Card

3.5

What's Your Rating?

bobbywvance
March 15, 2024 • @bobbywvance

Like many others have reported, Citi lowered the limit on my Citi Costco credit card for no apparent reason. There have been no late payments, ever, and most months the entire balance is paid in full. Not that I really care because I don't use it except at Costco, and I generally don't carry a high balance. However, it can adversely affect your credit score when these card companies lower your limits. It's time to micromanage that account and make sure the Citi CEO doesn't have any more of my money for his next vacation home.

Comment

Dan Nope
March 14, 2024 • @denope

Out of 6 Credit cards i have Citi is the worst. The only credit card I've ever had that lowed my limit. All others have increased my limits. Opened at 8K, raised to 10K, then lowed to 6K. All i can think of is my usage went up to 35% from helping friends through the pandemic. All my other credit card companies stood by be. No late payments ever, credit score 735, but they have offers for taking out a loan for 27K or using my credit on my card for a load up the 6K limit. Needless to say it will be a cold day in you know what before I put more than a snickers bar on that card ever again.

Comment

Eric Schueler
September 15, 2023 • @erschuele

Verified Customer

Citibank is very customer oriented, and rewards payments made on time. They are prompt to post transactions and available credit is updated immediately.

Comment

Virgil
August 25, 2023 • @virgil1381

Verified Customer

I've had this card for a while now. I've had zero issues. I usually pay in full so I don't really pay interest but it does come with a 0% intro

Comment

Mary
August 3, 2023 • @longlocks131375

Verified Customer

Great card. I really enjoy this card came in handy when I really needed, high credit limit to start, no annual fee. Really love Citi Bank. Thank you

Comment

shiggins8787
December 2, 2023 • @shiggins8787

What was your score when you first got the card and what credit limit did they give you? I'm trying to get at least a 3500$ limit, if not 5,000$ and I am kind of hesitant about doing it now because I had a 749 score in September and I used a lot of my credit so my low score with transunion dropped all the way down to 654! It should be going back up this month when it reports that it's a zero now.. I just want to be able to use 1000$ in case of an emergency, without it dropping my utilization grade with the bureaus. (30% of 3500$ is like $1050)

Comment

joseph
March 13, 2024 • @jcaulfield1973

@shiggins8787 wait until score go's up. Make sure to pay down balances on cards to 10% at least too.

Comment

Kimberly
July 13, 2023 • @kimberlyfweld

Verified Customer

Interesting. I have a 749 (FICO) and 757 (TRU) score and applied for a card that only required a 640. Denied. It truly baffles me as my revolving debt is very low, my income is good, never missed one single payment on any credit card in over 7 years (since rebuilding the credit). I'm only utilizing 11% of my available credit (cards). Very strange. It did provide a number to call but honestly, I just wanted this to access TM presales. It might just simply not be worth the hassle other than to understand their reasoning. Curious indeed.

Comment

William
September 11, 2023 • @whuser16449284

There is more criteria Citi uses to decide approvals. Number of hard inquiries, hard inquiry in past 12 months. Available credit, payment history. Cities, like other lenders do not limit their investigation to a score only.

Comment

Bill Sloss
June 25, 2023 • @mtsloss_wm57

Verified Customer

I was approved for the Custom Cash after maintaining a good credit history for 3.5 years with FICO scores around 750. It took me one billing cycle to find my most significant spending category. I get 5% rewards in one spending category, and then I use other rewards cards I have in my wallet that offer better rewards than the 1% I would receive from Citi if I only had this one card. Custom Cash isn't a good standalone card if you are into collecting rewards. This has become my dedicated groceries card. It's all good when you use this card. I juggle cards so I'm never getting just 1% on my purchases. It’s very easy to get a credit limit increase with no hard pull. Citi has enrolled over 1000 merchants for greater rewards. You need to pay especially close attention when making payments because I accidentally paid my statement twice, but fortunately, Citi is mailing me a check for the $420 I ended up overpaying.

Comment

Nater Kristen
June 15, 2023 • @miladdoraji2

I have been using the Citi Custom Cash Card for quite some time now, and I must say it has exceeded my expectations. From day one, this card has delivered on its promises without any issues. It has been a reliable companion for my financial needs, and I am delighted with the benefits it offers.
One of the standout features of the Citi Custom Cash Card is its flexibility. The card allows me to earn generous cashback rewards on a wide range of purchases. What I appreciate most is the personalized cashback categories that adapt to my spending habits. This customization feature ensures that I earn rewards on the purchass that matter most to me.
The redemption process is seamless and hassle-free. I have had no difficulties redeeming my cashback rewards, and they are credited to my account promptly. This has given me the freedom to use my rewards as I wish, whether it's for statement credits, gift cards, or other redemption options.
Furthermore, I cannot praise the customer service of Citi enough. Their representatives are professional, courteous, and always willing to assist. Whenever I had a question or needed assistance, they were prompt in their response and went above and beyond to ensure my satisfaction. Their commitment to great customer service has truly set them apart.
In summary, the Citi Custom Cash Card has been a great asset in my wallet. It delivers on its promises, provides excellent cashback rewards, and offers a user-friendly experience. Coupled with their exceptional customer service, this card has become my go-to choice for my everyday spending. I highly recommend this card to anyone seeking a reliable and rewarding credit card option.

Comment

John
May 30, 2023 • @aminu5312

Terrible company. They will deny you even at 750 credit score, report to the credit bureaus and damage your credit. I will never ever apply for city card anymore. Evil company.

Comment

Bill Sloss
June 25, 2023 • @mtsloss_wm57

They have a reconsideration line which I called because I have around 750 clear everywhere else. I spoke with the representative who needed to straighten things out concerning my physical vs. mailing address. She then approved me for a good spending limit. Did you try the reconsideration line??

Comment

Philip W
May 14, 2023 • @bostonappleton

Very bad Customer Service. First I was sent to China and when our Telephone Connectio
n broke up, I had to hang up and call again. Then I was sent to India but the Rep couldn't set my travel dates dates. He transferred me to the Travel Team, again India. After asking numerous questions again to verify my identity I was put on hold. When he returned he could not understand my speech and I speak perfect Kings English. I finally said I would use another card and hung up.

Comment

Review Citi Custom Cash® Card

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* The information about the following cards has been independently collected by WalletHub: Chase Freedom Flex® Credit Card, Citi Custom Cash® Card, and Petal® 2 Visa® Credit Card.

Offer last updated: Nov 20th, 2025 at 10:41 ET

Citi Custom Cash® Card

Citi Custom Cash® Card

Credit Score

Citi Custom Cash Annual Fee

Citi Custom Cash APR on Purchases

Citi Custom Cash Balance Transfer

Citi Custom Cash Rewards

Citi Custom Cash's Additional Info

Editor's ReviewFact checked

Citi Custom Cash Pros & Cons

Citi Custom Cash Review

What I Like About the Citi Custom Cash Card

$200 Initial Bonus

0% Intro APR on balance transfers

5% Cash Back on Your Biggest Monthly Expense

4% Cash Back on Citi Travel

$0 Annual Fee

What I Don’t Like About the Citi Custom Cash Card

1% on Most Purchases

3% Foreign Transaction Fee

17.74% - 27.74% (V) APR

5% (min $5) Balance Transfer Fee

Good Credit Needed

Compare The Citi Custom Cash vs. Popular Alternatives

People also compare Citi Custom Cash with:

Questions & Answers

2025 WalletHub Awards

People Also Apply For

Related Credit Card Categories

Citi Custom Cash Reviews

What's Your Rating?

Important Disclosures

2025 WalletHub Awards

People Also Apply For

Related Credit Card Categories

Editor's Review
Fact checked